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What is Amazon A+ content (EBC) and why does it matter?

Published · Updated · By the BriefBD team

Quick answer: Amazon A+ content, earlier called Enhanced Brand Content (EBC), is the section of a product listing where a brand can show images and text beyond the basic description. Well designed A+ content explains the product clearly and helps customers decide.

What you can show in A+ content

  • Larger lifestyle and feature images
  • Key benefits in short, clear text
  • Comparison charts between your products
  • Your brand story and style

What makes good A+ content

  • One clear message per image
  • Consistent colors, fonts and style
  • Honest, accurate product claims
  • Easy reading on a phone

How BriefBD helps

Our designers create A+ content images and layouts that match your brand. See our Amazon A+ content design service, or send us your product.

Frequently asked questions

What does EBC stand for?

EBC stands for Enhanced Brand Content. Amazon now calls it A+ content.

Does A+ content help sales?

Clear images and text help customers understand your product, which can support buying decisions. Results vary by product.

Amazon A+ content design

Designed A+ content for your Amazon listings: clear images and layouts that explain your product and build trust.

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