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Walmart WFS vs Amazon FBA: which is better for your store?

Published · Updated · By the BriefBD team

Quick answer: Walmart Fulfillment Services (WFS) and Fulfillment by Amazon (FBA) both let sellers outsource storage, packing, shipping, returns and customer service. WFS serves orders from Walmart.com. FBA serves Amazon, and Amazon can also fulfill orders from other channels. The better choice depends on where your customers shop, your products and your fees.

What they have in common

Both programs store your inventory in the marketplace’s warehouses and ship orders for you. Both can help you offer faster delivery, which customers value, and both reduce your daily workload.

Key differences

  • Where orders come from: WFS is built for Walmart.com. FBA is built for Amazon and can fulfill from other channels too.
  • Eligibility: To use WFS you must already sell on Walmart Marketplace, and WFS has rules about which products it accepts.
  • Fees: Both charge fulfillment and storage fees that depend on size, weight and storage time. Use each program’s fee calculator, because fees change.
  • Competition: Amazon is larger and more crowded. Walmart is smaller, so some sellers find it easier to stand out.

How to choose

Start with where your buyers are and which products already sell. Many sellers test WFS with a few best sellers, compare the numbers and keep what works. Using both marketplaces is common.

How BriefBD helps

BriefBD manages both Walmart and Amazon stores, from listings and shipment planning to daily monitoring. See our Walmart WFS service and our Amazon FBA management service, or ask us which fits your store.

Frequently asked questions

Is WFS cheaper than FBA?

It depends on product size, weight and how long inventory is stored. Compare both fee calculators using your own products.

Can I use both WFS and FBA?

Yes. Many sellers sell on both marketplaces and use each program for the products that fit best.

Can any Walmart seller use WFS?

You must already sell on Walmart Marketplace, and WFS has eligibility rules and product restrictions. Check Walmart's current requirements.

Walmart WFS management

Daily management of your Walmart store through Walmart Fulfillment Services (WFS): shipment planning, listings, inventory, returns and account health.

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