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Vector vs raster images: why your logo needs a vector file

Published · Updated · By the BriefBD team

Quick answer: A raster image, such as a JPG or PNG, is made of pixels and gets blurry when enlarged. A vector image is made of lines and shapes, so it stays sharp at any size. You need a vector logo for printing, packaging, signs and professional design work.

Raster images

Photos and most web images are raster. They are fine at one size, but enlarging them makes edges look pixelated.

Vector images

Logos and icons are best as vectors. The same file works on a small label or a large banner, and designers can edit colors and shapes easily.

When you need a vector file

  • Printing on packaging, labels and banners
  • Product designs and merchandise
  • Sharing your logo with a designer or printer

Converting an image to vector

If you only have a JPG or PNG logo, a designer can redraw it as a clean vector file. This is called vector tracing or vectorizing.

How BriefBD helps

We convert logos, sketches and low-quality images into clean vector files. See our vectorize and vector conversion service, or send us your file.

Frequently asked questions

What is vector tracing?

It means redrawing a pixel image as vector artwork so it stays sharp at any size.

Can any image be converted to vector?

Logos, icons and simple artwork convert well. Complex photos are different. Send us your file and we will confirm.

Vectorize and vector conversion

We convert logos, sketches and low-quality images into clean vector files that scale to any size.

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