Quick answer: To get approved on Walmart Marketplace, you apply through Walmart’s “Join Marketplace” page, verify your business with a business tax ID or business license number and matching documents, answer any follow-up requests, then complete your seller setup. Approval is Walmart’s decision, so accurate, consistent information matters most.
What Walmart checks during approval
Walmart wants to confirm that you are a real, established business that can serve its customers well. Requirements can change, so always read the current rules on Walmart’s official seller pages before you apply. In general, sellers are asked for:
- Legal business name and business address
- A business tax ID or business license number (a personal Social Security number is generally not accepted)
- Documents that prove your business name and address
- The product categories you plan to sell
- Information about the platforms where you already sell
The approval process, step by step
- Join Marketplace. Start on Walmart’s marketplace site and create your account with your business details.
- Confirm your email. Walmart sends a verification email. Confirm it promptly.
- Submit business verification. In Seller Center, complete the business details and upload the documents Walmart asks for.
- Answer follow-up requests. Walmart may ask for extra documents or details. Reply quickly and consistently.
- Finish setup. Once you are verified, add your market details, shipping and payment information.
- Build your catalog. Prepare accurate listings in categories you are allowed to sell.
Common reasons approval gets delayed
- Business names or addresses that do not match across your documents
- Missing or unclear documents
- Products in restricted or prohibited categories
- Slow replies to Walmart’s requests
What BriefBD asks you to provide
When we prepare an application for you, we ask for:
- US business details, such as an EIN letter and Articles of Organization
- A US phone number
- A scan of the business owner’s driving license or passport
- An e-commerce website
In our experience, an existing Amazon, eBay or Etsy seller account for the owner gets the application prioritized, which can improve the chances of approval. It also helps when the address on the owner’s driving license or passport and the business registration address line up.
How BriefBD helps
BriefBD prepares your application, checks that your details are consistent, supports you through business verification and sets up your seller account and first catalog. You can read about the service on our Walmart Marketplace approval and setup page, and see real approval emails and store results with client names hidden.
We cannot guarantee approval, because only Walmart can approve a seller. What we can do is help you avoid the mistakes that cause delays. If you are ready to start, talk to our team.
Frequently asked questions
Do I need a business tax ID to sell on Walmart Marketplace?
Walmart asks for a business tax ID or business license number, plus documents that match your business name and address. A personal Social Security number is generally not accepted. Check Walmart's current requirements before you apply.
How long does Walmart Marketplace approval take?
It varies. It depends on how complete your application is and how quickly you answer Walmart's requests.
Can anyone guarantee Walmart Marketplace approval?
No. Approval is Walmart's decision. A careful application and quick replies improve your chances, and an experienced team can help you avoid common mistakes.
What happens after I am approved?
You complete setup: market details, shipping and payment information, then create your listings. New sellers may see a payment hold at first, so check Walmart's current payment terms.
Walmart Marketplace approval and setup
We prepare and submit your Walmart Marketplace application, then set up your seller account, shipping and catalog so you can start selling.
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